Primary Logo

A primary logo is the cornerstone of a brand's visual identity and serves as its primary means of recognition. It typically features a unique symbol, wordmark or a combination of both, designed to visually represent the brand's values, personality and positioning. A well-designed primary logo should be simple, memorable and versatile, ensuring it can be used across a variety of mediums and applications. It should also be distinctive enough to stand out in a crowded marketplace and help the brand make a strong impression on consumers. Overall, a primary logo is a crucial element of a brand's identity and is often the first point of contact consumers have with the brand.

Social Marks

Social Mark’s will be in Blue Hex Code: 0f62fe

Logotype

A logotype, also known as a wordmark or lettermark, is a type of logo that consists solely of typography. It uses the name of the brand or company as the primary element of the design, often stylizing the letters or combining them in a unique way to create a visually distinct logo. Unlike other logo types, logotypes do not typically include any additional graphics or symbols, relying solely on the typography to convey the brand's identity. Logotypes are often used by companies with established brand recognition or those with simple and straightforward names that lend themselves well to typographic treatments. A well-designed logotype should be easily legible, visually appealing, and representative of the brand's personality and values.

Font: Gotham Family (Logo Type is Gotham Book)